20 of The Best Digital Marketing Tools for 2023


“It’s best to have your tools with you. If you don’t, you’re apt to find something you didn’t expect and get discouraged.” That’s a quote by Stephen King, and while he was talking about writing, his words are equally applicable to marketing — particularly digital marketing.

You don’t want to be stuck trying to manage all your online marketing with no tools at your disposal. Thankfully, there’s no shortage of digital marketing tools available online.

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When you assemble the right toolbox, your marketing campaigns will become far easier to manage, and you’ll be equipped to handle most issues you encounter. But which tools will benefit you the most?

Below, we’ve assembled a list of the 20 best digital marketing tools for your business in 2023. Read on to learn more, and then consider partnering with WebFX’s team of over 500 experts for our digital marketing services. Just call us at 888-601-5359 or contact us online to get started today!

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20 high-quality tools for digital marketing campaigns

Whether you’re working on search engine optimization (SEO), social media marketing, or enterprise resource planning (ERP), there are digital marketing platforms and resources available that can make your life much easier. Even if you outsource your digital marketing with an agency, having the right tools is essential. 

Here are 20 of the best digital marketing tools you can use in this year!

1. Google Analytics

Google Analytics is one of the most essential digital marketing tools to include in your arsenal. As one of Google’s free tools, Analytics allows you to track activity on your website and observe patterns in organic traffic. Setting up Analytics is simply a matter of creating an account and adding a piece of code to your website.

From there, you can view data on how much traffic your site is getting, where it’s coming from, and where most of it is going. Then you can use your findings to determine which campaigns, strategies, and pages are most valuable to you. When you need help figuring out which marketing materials to optimize, Google Analytics can be a lifesaver.

2. Google Trends

If you’re looking for content marketing ideas, Google Trends is the internet marketing tool for you. Google Trends lets you see what keywords — that is, search terms — are gaining the most traffic in Google.

You can use Trends to learn what keywords in your industry people are searching for the most. For example, if you run a pest control business, you could look up the keyword “pest control,” and then scroll down to “Related queries” to see what related keywords are popular.

You can also see when certain keywords are popular, so you know the best time to write for them. From there, you can write blog posts or other pieces of content focused on those keywords, allowing you to better attract users to your site.

3. PageSpeed Insights

Did you know that 83% of all Internet users expect web pages to load in three seconds or less? Three seconds may not seem like much, but in the world of page load speeds, it’s practically an eternity — and if your site takes longer than that to load, most users will hit the “back” button.

But how do you know when your site’s page speeds need work, as well as how to improve them? The answer is Google’s PageSpeed Insights tool. PageSpeed Insights — yet another free online marketing tool from Google — lets you input your URL, so it can score you on your page speeds.

When you enter your site’s URL, you’ll receive a score somewhere between zero and 100, along with recommendations for how to optimize your load times. You can get a score for both desktop and mobile.

4. Ahrefs

Ahrefs is one of the best digital marketing tools available for improving your web traffic. It comes with a variety of SEO features you can use to your advantage. Those features include:

  • Keyword research
  • Search traffic estimations
  • Search engine results history analysis
  • Link prospects
  • And more!

One of Ahrefs’ biggest features is its competitive analysis. You can use it to look at your competitors’ backlinks, see which searches their pages are ranking for in Google, and sniff out key weaknesses in their content. Ahrefs’ marketing platform can also alert you to broken backlinks leading to your site, so you can quickly resolve the issue.

Want a quick tool for checking a page you’re currently viewing? Ahrefs has a Chrome extension that you can use!

5. Buffer

If you’re looking for a comprehensive social media management tool to add to your digital marketing systems, Buffer might be the best choice for you. Buffer allows you to manage the content on your social media accounts and track the accounts’ performance.

One major feature of Buffer is that it allows you to create social media calendars. That means you can create posts in advance and schedule them to go live at specific times, so new posts can appear on your account even when you’re working on something else.

Buffer will also let you track the performance of your social media campaigns by showing you metrics such as return on investment (ROI) and conversion rate. You can also use it to keep up with mentions of your brand on social media.

6. Trello

To continue on this list of the top digital marketing tools, let’s take a look at Trello. Trello is a task management tool that helps your team stay organized.

When you have multiple marketing projects happening at once, it’s difficult to keep track of what’s happening and who’s working on different tasks. Trello can help you organize your team and keep track of different projects.

With Trello, you can create boards to organize the flow of your tasks. Within each board, you can create cards that show different steps or projects under each board. You can include all the important task information on these cards to keep your information organized.

You can also assign cards to each person on your team, so everyone knows their responsibilities and who to collaborate with on their tasks.

7. MarketingCloudFX

Looking for a single platform that can handle multiple facets of your digital marketing? MarketingCloudFX is the answer!

Designed and offered exclusively by WebFX, MarketingCloudFX combines a wide variety of features into one comprehensive digital marketing software. Here are some of the things you can do through MarketingCloudFX:

To gain access to all that MarketingCloudFX has to offer, just partner with WebFX today!

8. Canva

Another of the best digital marketing tools is Canva. With Canva, you can create stunning graphics for your website that help you build your business’s brand.

Canva enables you to create everything from presentations to social media posts to flyers. They provide you with dozens of templates to help you get the style you like, or you can create them from scratch.

This digital marketing tool provides you with everything you need to create custom marketing items for your company. You can use their pre-made graphics, shapes, and stickers to create promotional materials to market your business.

9. Grammarly

Need a digital marketing tool that helps your content sound better? Check out Grammarly.

Whether you create blog posts or copywriting for your website, you want to ensure that what you put out flows and sounds professional. Grammarly helps you clean up your writing by identifying any issues and providing suggestions to fix them.

This tool can help you choose better words, improve your phrasing, and cut down on fluffy or repeated sentences.

You can also use GrammarlyGo, a text-generative AI tool that helps you create copy for anything, from emails to website content.

10. Hotjar

Next on this list of the best digital marketing tools is Hotjar. Hotjar is a heat mapping tool that enables you to better understand how people interact with your website.

With Hotjar, you can see where people engage on your website, what gets overlooked, and what features drive people to convert. This digital marketing tool also comes with a recording feature that enables you to see a real person’s interaction with your website, so you can identify points of friction.

You can also use Hotjar to get feedback from your audience, conduct surveys, and more.

This tool is a great addition to your martech stack if you want to improve your website to drive more revenue for your business.

11. Nutshell

Need help managing your customer information? Nutshell is one of the top digital marketing tools for managing customer data and building relationships that help you boost revenue.

This CRM platform helps you track crucial data about prospective clients, from their job title to their pain points. If you have a longer sales cycle and need to continually engage with prospects to turn them into clients, this tool is the one you need.

Nutshell enables you to automate lead nurturing tasks, prioritize and rank leads, and create embeddable forms. You can also get fully customized reports to gain insight into what’s working and where you need to make adjustments.

12. Unbounce

If you run paid ads as part of your marketing strategy, you’ll want to check out Unbounce. Unbounce is a landing page generator that helps you create and test conversion-worthy landing pages that boost sales.

This landing page builder harnesses the power of AI to help you build the perfect landing page. It can help you create custom pages, generate copywriting for those pages, and customize the landing pages users see to generate better results.

You can create landing pages for search ads, social ads, and emails. Unbounce makes it easy to build your landing pages, so you can start driving better results.

With Unbounce, you create landing pages that help you collect leads, earn more form submissions, and sell more products.

13. Typeform

To continue on this list of top digital marketing tools, take a look at Typeform. If you use forms on your website, Typeform can help you create forms that are more elegant and functional to drive better results for your business.

Typeform can help you create anything from sign-ups to feedback forms to referrals. They offer dozens of templates to help you get started with creating your forms.

This tool is a great addition to your marketing tool belt if you want to increase submissions and sales for your business.

14. Venngage

If you create data-filled graphics on your website, you’ll want to use Venngage. Venngage is a tool that helps you create sleek and professional presentations of data on your website.

Venngage can help you create:

Venngage provides you with over 7000 professional templates to help you build your graphics. Their user-friendly editor enables you to integrate icons, photos, and other visuals to make your graphics eye-catching.

This digital marketing tool is a great option if you want a simple way to create data presentations for your website and beyond.

15. Demio

Are you using webinars as a marketing strategy for your business or thinking about using webinars? If so, check out Demio. Demio enables you to create more engaging events that lead to increase leads and revenue.

This digital marketing tool features numerous audience-engaging elements, like polls and handouts, to create more interactions during webinars. This software also helps you create emails to promote your webinars and increase attendance.

Additionally, Demio provides a live chat function that webinar hosts can use to ask questions and engage with viewers.

16. Loom

If you’re looking for a better way to communicate with your team, Loom is the answer. Loom helps you bring simplicity to team meetings, project explanations, and more.

With Loom, you can create videos explaining how to do a specific task. This tool enables you to record your screen and walk your team through the steps. It’s a great resource that your team members can keep referring back to as they continue working on a project.

Additionally, Loom can help you cut down on time-consuming meetings. If you don’t want to disrupt your team’s productivity with a meeting, you can use Loom to create an engaging and informative video that covers everything your team needs to know. Then, they can watch the video when they have time.

Loom is a great solution if you’re looking to improve productivity with your team while creating an easy way to pass along important information about marketing projects and tasks.

17. KeywordsFX

If you use SEO as part of your digital marketing strategy, you know how crucial it is to find relevant keywords for your pages. That’s why one of the most important digital marketing tools you need is a keyword research tool –– like KeywordsFX.

KeywordsFX is a free keyword suggestion tool that helps you identify relevant keywords to integrate into your website. All you need is a starting keyword that you can plug into the search bar and you’ll generate a list of relevant terms.

This tool provides you with questions related to the keywords, which you can use as ideas for content.

KeywordsFX is a great tool to use to generate a list of keywords you can integrate into your website to help you rank in more relevant search results.

18. Wistia

If you want to add videos to your website, one of the best digital marketing tools to add to your stack is Wistia. Wistia is a video hosting tool that enables you to polish up your videos and integrate them into your website to create a more engaging experience.

When you use this video hosting software, you’ll gain access to editing tools that enable you to trim and edit your videos to make them more professional. Wistia also has a screen and webcam recording feature that enables you to create step-by-step videos of your business’s processes.

When you host your videos on Wistia, you can customize your video player for your website. It’s an easy way for you to ensure your videos fit your website’s design.

Wistia makes it easy for you to embed videos into your website. You can choose your embedded code type, copy, and paste!

This video hosting software makes it easy for you to add videos to your website to boost engagement.

19. ChatGPT

As technology continues to develop, AI is taking a more prominent role in helping businesses complete tasks efficiently and with ease. One of the most popular digital marketing tools that uses AI is ChatGPT.

ChatGPT is operates like a chatbox ­–– You ask it questions or give it a prompt and ChatGPT responds with the information you need.

This digital marketing tool is versatile, so you can use it to help you generate ideas for numerous aspects of your digital marketing. ChatGPT can help you conduct content research, create Instagram captions, and figure out how to code something on your website.

It’s a great tool to use if you find yourself stuck for ideas when it comes to your website and marketing.

20. Zendesk

Providing top-notch customer service is crucial for ensuring that you keep people coming back and buying from your business. Zendesk is one of the top digital marketing tools for helping businesses nurture their customer relationships.

This digital marketing tool provides you with a ticketing system to help manage customers. It makes it easy for you to stay organized when addressing and solving customer problems. Additionally, Zendesk will route the tickets to the best customer service agent for the job to ensure a positive customer service experience.

Zendesk will also help you create a customer help center to enable customers to solve problems on their own without having to speak to an agent. It makes it easy for customers to get the information they need fast, so they can make decisions quicker.

If you want to manage your customer service, Zendesk is a great tool to help you do it.

Get the most out of your marketing with WebFX

You’ve chosen your digital marketing tools, and you’ve gotten them set up — but now comes the hard part: Using them to drive results. Thankfully, you’re not alone — WebFX can help!

With over 1020 testimonials, we’re the agency businesses trust to drive results. We’re familiar with dozens of tools and systems for digital marketing, and we can help you use them to their fullest potential to drive results for your marketing. With our digital marketing services, you can receive help with everything from SEO to social media.

To get started with us, just give us a call at 888-601-5359 or contact us online today!

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