6 Best Video Calling Apps Businesses Can Use to Close Deals


Nurturing relationships is essential for businesses like yours to foster customer loyalty and build trust among your prospects. If you’re miles away from them, you can stay connected by using the best video calling apps, which we segregated according to their functions:

Key Takeaways

  1. Google Meet — Best easy-to-use video calling app with automatically included dial-in numbers
  2. Microsoft Teams — Best affordable video calling app with noise suppression in its free plan
  3. Zoom — Best video calling app for long meetings with a large group
  4. Fireflies AI — Best for capturing video and audio, and analyzing speaker talk time
  5. Tactiq — Best for generating meeting summaries, action items, and future meeting agenda
  6. Otter — Best for automated meeting notes and slide capture

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3 best video calling apps to host your virtual meeting

Looking for the best video calling apps to host your virtual meetings with your internal and external audience? The table below summarizes the video calling apps’ prices, pros, and cons:

Now let’s go through each one:

1. Google Meet

Price: Starts at $6 per user per month — free version available

Google Meet is one of the best apps for video conferencing. With a Business Plus Google Workspace plan, businesses like yours can:

  • Host and record video calls
  • Send a video conference link to invite a participant within or outside your organization
  • Set up and join a video call through Google Calendar
  • Share your screen among your video conference participants
  • Provide live captions to make meetings accessible for non-native speakers and hearing-impaired participants
  • Noise cancellation

Dial-in phone numbers are automatically included in an invite, enabling participants without Wifi or data to join your call. You can access Google Meet through a web browser on your desktop, so users don’t have to download an app on their computers. Mobile apps are available on

You can create a free Google account and get a free version of Google Meet. This video conferencing app’s free version enables you to:

  • Host one-hour video calls to up to 100 participants
  • Send the invitation through Google Calendar
  • Share your screen among your participants

Hosting a video conference for a large group? Its Enterprise plan can host up to 1000 participants so that you can hold virtual events among your team members, too!

2. Microsoft Teams

Price: Starts at $4 per user per month — free version available

If you’re looking for free video calling apps for businesses, Microsoft Teams is one of your options. It comes with a free version that lets you:

  • Hold video calls with up to 100 participants for one hour
  • Host one-on-one meetings for up to 30 hours
  • Share your screen among video call participants
  • Invite participants without a Microsoft account to join a meeting
  • Have live captions during the call
  • Have noise suppression

Microsoft 365 Business Basic and Standard plans have these extra features for your company to use:

  • Hold video conferencing for up to 300 participants for 30 hours
  • Live captions in over 30 languages
  • Record meetings with live captions saved as transcripts
  • Microsoft Whiteboard, a virtual whiteboard tool you can use for brainstorming sessions

You can use Microsoft Teams on your web browser, desktop app, or mobile app.

3. Zoom

Price: Starts at $149.90 per year per user (about $12.50 per month per user) — free version available

Zoom is one of the popular video conferencing apps you can use. This video conferencing tool’s free version lets you:

  • Host video conferencing for up to 100 participants for 40 minutes
  • Collaborate and share files using the built-in chat before, during, and after a call
  • Brainstorm with participants using up to three editable virtual whiteboards
  • Have automated captions in your meetings

Free and paid plans require a desktop or mobile app to start and join a video call. Zoom’s Enterprise plan has the following features that you can take advantage of:

  • Unlimited virtual meetings for up to 1000 attendees
  • Video conferencing for up to 30 hours
  • Local and unlimited cloud recording

You can also purchase Zoom Plan add-ons, such as the Zoom Scheduler, which starts at $59.90 per year. Zoom Scheduler is a meeting scheduler that shares your availability with others so they can book an available time slot with you. It automatically creates an invite for you and sends participants confirmations and reminders.

3 best video calling apps for note-taking

Using note-taking apps ensures you don’t miss key takeaways and action items from video calls. We round up three of the best video calling apps for note-taking:

4. Fireflies AI

Price: Starts at $10 per seat per month — free limited plan available

Fireflies is an artificial intelligence-powered (AI-powered) voice assistant that can transcribe your virtual meetings from apps like:

  • Google Meet
  • Zoom
  • Microsoft Teams
  • Webex
  • Skype
  • Bluejeans
  • Other video call hosting apps

Invite the Fireflies note-taker to your meetings on your calendar so that it can:

  • Capture video and audio
  • Generate your meeting transcripts
  • Enable you to see action items, tasks, and questions in a single click
  • Provide analytics such as speaker talk time in your meetings using conversation intelligence

Got comments on a specific part of the conversation? You can add reactions and pins so you don’t miss them or so you can discuss them again in the future.

5. Tactiq

Price: Starts at $8 per month — free limited plan available

Tactiq is a real-time transcription Chrome extension that you can use with Google Meet, Microsoft Teams, and Zoom. It uses AI to:

  • Summarize your discussion
  • List action items
  • Write your next meeting’s agenda

Its speaker identification and engagement analytics features are also handy for internal meetings and sales pitch calls to measure their interaction with you.

6. Otter

Price: Starts at $8.33 per user per month — free limited plan available

Otter is an AI meeting assistant, available as a Chrome extension, and iOS and Android app. You can use this AI-powered app on Zoom, Google Meet, Microsoft Teams, and even in person.

Businesses, schools, and individuals can use Otter to increase their productivity. It can:

  • Automatically take meeting notes
  • Take screenshots of slides and add them to the notes so you get a full picture of the discussion
  • Generate meeting summaries you can search, share, and edit
  • Send the meeting summary to all the participants

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.

Ready to try the best video calling apps and tools to grow your business?

Video calling apps for businesses enable you to connect with your audience and understand their needs better. These apps are also handy tools to improve your internal teams’ productivity and collaboration.

If you need help selecting the best apps for video conferencing app and other tools for your business, consider teaming up with WebFX.

We’re a full-service digital marketing agency with over 25 years of experience. Our team of 500+ digital marketing experts is excited to help you choose the best platforms you can integrate into your martech stack. They’re dedicated to driving bottom-line growth for clients like you.

In addition, our customer relationship management software, Nutshell, is a platform where you can save essential notes from your sales calls.

Let’s start strategizing together to grow your bottom line. Contact us online or call us at 888-601-5359 to speak to a strategist about our digital marketing services!

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