7 Best AI SEO Tools to Conquer the SERPs (Free and Paid)

Search engine optimization (SEO) requires constant work. You must keep up with the latest algorithm changes and create content that outranks your competitors, among a list of other to-do items.

Fortunately, artificial intelligence (AI) technology has advanced, and businesses can get help from AI SEO tools. Think of these tools as your SEO assistant, offering support to your team.

If you’re looking for the best AI SEO tools, you’re in luck. This blog post will discuss:

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The 7 best AI SEO tools

Without further ado, here’s a list of the seven best AI SEO tools you can use in 2023:


Here’s a summary of these AI SEO tools’ pricing and best features:

Let’s go through each one:

1.  MarketingCloudFX

Price: Full suite of digital marketing features starts at $675 per month

Best for: SEO campaign analysis, search intent analysis, and SEO content evaluation and creation

First on our list is MarketingCloudFX, our proprietary revenue marketing platform powered by IBM Watson. It’s a full suite of digital marketing tools that:


ContentGeniusFX, the MarketingCloudFX tool for SEO content evaluation and creation, has helped our customers increase their organic traffic by 10%!

2. Alli AI

Price: Starts at $249 per month — 10-day free trial available

Best for: Bulk on-page optimization

Alli AI enables you to optimize your SEO efforts through automation, making your team more efficient. You can integrate it into your WordPress or Shopify content management system (CMS).

This AI SEO tool also has the following features:


3. Can I Rank

Price: Starts at $49 per month — free limited version available

Best for: Competitor analysis

Can I Rank is an AI SEO tool that uses tools like Moz, SEMRush, and Ahrefs, to collate data in a single report that’s easy to understand. It analyzes over 200 different ranking factors and provides you with optimization recommendations.

This AI-powered SEO tool’s report creates a heatmap showing your site’s strengths and weaknesses compared to a competitor’s. Can I Rank then provides recommendations on improving your ranking for a particular keyword.

4. SEMRush

Price: Starts at $129.95 per month

Best for: Link building

SEMRush is a suite of AI-powered SEO tools. It has various apps for different aspects of SEO, including keyword research, content optimization, and link building.

Its bulk backlink analysis tool lets you discover your competitors’ backlinks and identify link-building opportunities. You can input up to 200 websites for an informed outreach strategy.

5. Diib

Price: Starts at $7.99 per month — free limited plan available

Best for: Site monitoring

Diib is another feature-packed AI SEO tool that provides insights and recommendations to increase your site’s ranking. A more affordable offering, Diib provides you with a growth plan, giving you daily SEO alerts so you have a detailed guide to improve your position in the SERPs.

It can also perform automated site monitoring so it can alert you if it finds any issues on:


6. Surfer SEO

Price: Starts at $89 per month — free tools available

Best for: Content creation

Surfer SEO is an AI SEO tool that can streamline your content creation process to rank in SERPs. Using natural language processing (NLP), it can research keywords, write, and optimize pieces.

Its free tools include an AI article outline generator and a Chrome extension for keyword research.

Surfer SEO’s best feature is its Grow Flow, a growth management platform that recommends bite-sized tasks weekly to improve your site’s ranking. It helps you discover topics you can cover and provides internal linking suggestions.

7. Frase

Price: Starts at $12.66 per month

Best for: Content optimization

Frase uses AI to help you optimize content to conquer SERPs. It can:


Using your Google Search Console data, Frase provides recommendations for content optimization and creation.

FAQ on AI SEO tools

Now that you know the best AI SEO tools available today, let’s go through some FAQs:

What is an AI SEO tool?

An AI SEO tool is a software or platform that performs SEO tasks using AI to improve a website’s organic performance. It can:


AI-powered SEO tools can improve your site’s overall SEO health and rankings in search engine results pages (SERPs).

How do AI SEO tools work?

AI SEO tools use machine learning algorithms to analyze data and give insights into your website’s SEO health.

For example, our AI SEO tool MarketingCloudFX uses machine learning insights to analyze user search intent, so you can create better content for your target audience and search engines.

What are the benefits of AI SEO tools?

Using AI SEO tools provides you with the following benefits:


Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue

Learn More

Leverage AI SEO tools to outrank your competitors

AI has been changing the way we work and live. It’s no different for marketers and SEO professionals. When used correctly, AI SEO tools can streamline your processes and help you outrank your competitors.

If you need help getting started with AI-powered SEO tools and SEO strategies, consider teaming up with WebFX. We’re a full-service digital marketing agency with over 25 years of experience.

Our proprietary growth platform, MarketingCloudFX, uses IBM Watson to enable you to drive more qualified traffic to your site. You can access SEO insights to optimize your site to rank in search engines. MarketingCloudFX has helped our clients enjoy a 10% increase in organic traffic and a 20% increase in ROI.

In addition, our team of 500+ digital marketing experts is excited to learn more about your business and goals, so they can drive the bottom-line results you need.

Contact us online or call us at 888-601-5359 to speak with a strategist about our SEO services!

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