Don’t worry about SEO tool scores


No, you don’t have to worry about scores from SEO tools. Google doesn’t even use scores from some of its own tools (e.g., Lighthouse) for ranking.

That’s according to Google Search Advocate John Mueller, in the latest #AskGooglebot video.

Why we care. Even though Google has said numerous times that Google does not use SEO tool scores (e.g., Domain Authority), it has become a zombie myth (i.e., a myth that just won’t die). Tool scores are not mission-critical SEO metrics. You’re optimizing for Google and search engines – not third-party tool metrics.

Not at all. Google Chrome’s Lighthouse tool is just one example of a tool that will show you performance scores. However, like third-party tools, Google Search doesn’t use Lighthouse scores for ranking.

  • “No, Google does not use scores from third-party SEO tools or services. It doesn’t matter whether it’s about a website’s authority or a rating about spamminess, Google doesn’t use these scores at all,” Mueller said

But. Even though Google doesn’t use SEO scores for ranking, Mueller said some of these scores could be useful for finding actual issues.

  • “They could help with the next steps, or perhaps even qualify the work that was done. Knowing how to score comes to be is critical in determining whether it makes sense for you.”

The video. Watch Does Google Search use SEO scores? #AskGooglebot


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About the author

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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