How to Make Money on TikTok (8 Ways to Monetize TikTok)

Do you want to learn how to make money TikTok? TikTok is only seven years old, but it is already a force to be reckoned with in the world of social media. The social networking service already hosts over 1 billion active users every month worldwide. TikTok’s reach gives content creators a massive platform for growing their brand.


8 ways you can make money on TikTok

Curate your content and start earning cash from your social media brand! Explore these 8 tips to learn how to make money on TikTok.


1. Creator’s fund

One of the primary ways to generate income on TikTok is through Creator’s Fund — an official TikTok program for you to monetize your content. The Creator’s Fund has two programs, one for “Informative Content” and one for “Live Broadcasts”. Each program has its requirements you must fulfill to qualify.

Requirements for informative content include: 

  • You must be aged 18 or older.
  • You must post content that is original, and that complies with TikTok’s guidelines.
  • You must show that you have published at least three videos in the past month.
  • And the average number of views must be at least 10,000 per video.

Requirements for live program:

  • You must be aged 18 or older.
  • You must have streamed at least three hour-long live streams in the past month
  • You must post content that is original, and that complies with TikTok’s guidelines.

2. TikTok rewards

The TikTok Rewards Program is another official channel for earning money on the platform. First, check that you meet the age requirements for your country, then start earning Rewards!

Here’s how you do it: 

  • Copy your unique referral link from your TikTok profile and share your link through any relevant channels.
  • Friends or users who have not used TikTok should join the platform using your referral link.
  • You earn rewards when users join using your link and create an account.
  • You also earn rewards by watching videos and participating in various activities and events that qualify for Rewards.
  • Redeem your rewards in the form of cash by linking to your payment channels and withdrawing your funds when you hit different tiers!

3. TikTok coins

TikTok is ahead of the social media platform curve in this regard — the platform has an in-app currency called TikTok Coins.

Followers can purchase TikTok coins in exchange for actual currency and then use their TikTok coins to send gifts to their favorite content creators when creators livestream.

Creators then convert the gifts followers send them into diamonds. Finally, you can convert diamonds into cash and withdraw it through PayPal and other payment partners.

4. Brand sponsorships and brand deals

Partnering with your favorite brands is an exciting and effective way of earning money through TikTok! Find a brand you trust to partner with and produce sponsored content. You always want the partnership to be healthy, transparent, and suited to your primary audience’s interests.

Sponsored content is a win-win situation: You promote a brand you enjoy and trust and receive an incentive. Sponsors may pay you cash or offer free products, services, or experiences. Sponsored posts are an excellent way to provide your audience with discount codes when they purchase from the sponsor.

5. Direct sales through TikTok

Would you like a direct way of earning cash? You can sell products through the TikTok Shop! Marketing through the TikTok Shop is similar to having your storefront, with ecommerce features integrated directly into the app.

How does it work? Direct sales is technically a form of partnering as you aren’t necessarily selling your merchandise. Instead, you partner with brands to sell their products through your channels. There are requirements to fulfill:

  • Brands/ Sellers must be located in the UK, Chinese mainland, Hong Kong, or Indonesia only and provide proof of location.
  • Content creators must be 18 and older.
  • Creators must have a minimum of 1000 followers, at least 50 video views in the past month, and at least one original video post in the past month.

6. Premium paid content/ patreon

Offering premium content that followers pay for is an incredibly effective avenue if you have a large and loyal fanbase.

Offering premium content means creating and sharing content in a way that is only available to your paying fanbase. Patreon is an excellent service for content creators to set up a subscription for your paying fanbase.

Examples of what you can offer include special video series, exclusive podcasts, live chats, discounts, and and other ways they can enjoy a VIP experience.

7. Harness the power of ads

Organic views are the ideal way to build your audience and brand, but going on organic alone can be a tricky, lengthy experience that also requires a good sprinkling of luck. You can mitigate this using TikTok’s ad platform, which offers a variety of options to suit your brand needs.

8. Affiliate marketing

You can share affiliate links on your posts and earn when your followers purchase products through your links. Affiliate marketing has the potential to make you a substantial amount, but it must be the right strategy for your brand, AND there are requirements that you must fulfill to maintain your brand’s integrity:

  • our affiliations should fit your followers and cater to their needs and interests.
  • Only promote products you trust and have personally had a positive experience using.
  • Always disclose your affiliate links as you would any other sponsored material.

Social media marketing services with WebFX

With the right insights, creators can use social media to generate income effectively. TikTok provides creators with several practical options that you can use to monetize your channel.

Ready to take your social media platforms to the next level? At WebFX, we have a team of social media experts who help you improve user engagement on your platforms and even drive sales. We offer customized Social Media Marketing Services, including social media management. Request a proposal now, or speak to one of your marketing strategists at 888-601-5359!

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