Top 12 Sales Engagement Platforms (+ FAQs)


In recent years, sales engagement platforms have been a game-changer in how companies communicate with their clientele. These platforms include various features that allow your sales team to automate monotonous operations, optimize their workflows, and concentrate on cultivating connections with prospects and clients.

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Your business can boost efficiency, enhance cooperation, and spur revenue development with the right sales engagement software. But, it can be challenging to select the platform that best fulfills the requirements and goals of your business among the various options accessible.

That’s why we’ve put together a list of tried-and-true sales engagement platforms that have worked for companies of various sizes and industries:

  1. MarketingCloudFX
  2. Groove
  3. SalesHandy
  4. Mixmax
  5. VanillaSoft
  6. Reply.io
  7. Klenty
  8. SalesLoft
  9. HubSpot Sales Hub
  10. Outreach
  11. Salesforce Sales Cloud
  12. Nutshell

Continue reading to learn more about each platform’s features and integration capabilities. You’ll also get answers to frequently asked questions regarding choosing the best sales enablement software.

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1. MarketingCloudFX

Free trial: No

Pricing: From $750/month

G2 rating: 4.5 out of 5

MarketingCloudFX is a sophisticated sales engagement platform that helps your company optimize its sales operations and improve its revenue. MarketingCloudFX’s comprehensive analytics and automation tools enable your sales team to manage and analyze sales data, uncover new possibilities, and optimize strategies for optimal success.

This ground-breaking platform also provides several tools and resources to assist your business in developing targeted marketing campaigns, nurturing leads, and building long-term relationships with its clients.

MarketingCloudFX’s robust features include the following:

  • Sales pipeline optimization
  • Custom or pre-built lead nurturing workflows
  • CRM-powered advertising campaigns
  • Data-driven website personalization
  • Lead tracking, monitoring, and scoring
  • Smart audience segmentation
  • Automatic calendar booking
  • Data synchronization

The platforms integrate perfectly with many tools, including:

  • Amazon
  • Shopify
  • Pipedrive
  • Salesforce
  • Nutshell
  • Gmail
  • Quickbooks
  • Microsoft Dynamics 350
  • Zendesk Sell
  • Zoho
  • And more

Your business can enhance its total return on investment (ROI) by streamlining its marketing activities using MarketingCloudFX. The platform’s sophisticated analytics and reporting features enable your team to monitor their campaigns’ effectiveness and make data-driven choices for future marketing plans.

2. Groove

Free trial: Yes

Pricing: From $12/user/month

G2 rating: 4.7 out of 5

Groove facilitates sales teams and customers’ communication and collaboration more effectively. It equips your organization to enhance its sales processes and boost client satisfaction with its user-friendly interface and comprehensive functionality.

Groove also provides individualized customer service to ensure consumers get the most out of the platform.

It features the following functions:

  • Personalization
  • Open rate analytics
  • Link and attachment activity analytics
  • Email platform integration
  • Email scheduling and categorization
  • Task management
  • Email tracking/automation
  • Content management
  • Workflow management and performance

Groove integrates with the following tools:

  • Shopify
  • Recharge
  • Stripe
  • Slack
  • MailChimp
  • Trello
  • Salesforce
  • Zapier

Additionally, Groove gives its members the tools and direction to reach their sales objectives and spur revenue development, from onboarding to continuous support.

3. SalesHandy

Free trial: Yes

Pricing: From $27/month

G2 rating: 4.7 out of 5

SalesHandy provides several tools to aid sales teams in streamlining their operations and increasing efficiency. Your sales representatives can quickly create and send tailored emails, monitor email open rates and clicks, schedule follow-up emails, and automate workflows with SalesHandy. The platform also provides reporting and analytics capabilities to assist you in assessing campaigns and determining where they can improve.

Some of the most robust SalesHandy features include:

  • Campaign management and segmentation
  • Click tracking
  • Communication management
  • Contact database and management
  • Content delivery
  • Customer segmentation
  • Customizable fields
  • Drip campaigns
  • Email campaign management

SalesHandy also integrates with central systems like:

  • HubSpot
  • Zoho
  • Freshsales
  • LinkedIn
  • Gmail
  • Zapier
  • Microsoft Outlook
  • And more

These interfaces simplify the sales process and provide smooth data exchanges. Moreover, SalesHandy delivers thorough analytics and reporting to offer insightful data on the effectiveness of marketing campaigns and consumer behavior.

4. Mixmax

Free trial: No, but it has a free basic plan

Pricing: From $29/user/month

G2 rating: 4.6 out of 5

Mixmax enables you to boost your sales performance by streamlining your email communication, automating tedious processes, and personalizing your outreach.

Mixmax helps companies develop and deliver tailored email campaigns — measure email opens and clicks, plan meetings and appointments, and link with your preferred CRM.

The platform offers a wide range of features, including:

  • Analytics
  • Email customizations
  • Email tracking and automation
  • Task management
  • Workflow management
  • Content management

Mixmax also integrates with popular software like:

  • Hubspot
  • Zoho CRM
  • LinkedIn Integration Overview
  • Slack
  • SugarCRM
  • Insightly
  • DocuSign
  • Copper
  • Nutshell
  • Highrise
  • And more

Mixmax allows you to simplify your processes and increase your output by automating mundane chores. Its straightforward layout makes it simple to learn and adapt to individual preferences.

5. VanillaSoft

Free trial: Yes

Pricing: From $99/month

G2 rating: 4.6 out of 5

VanillaSoft has to be one of the most successful sales engagement platforms available. Its user-friendly design and comprehensive features make it an excellent alternative for sales teams aiming to streamline operations and enhance productivity. You can manage your leads, automate your outreach, and measure your success all in one location with VanillaSoft.

Its sophisticated reporting and analytics tools also provide helpful information about your sales performance, enabling you to make data-driven decisions and improve your online strategies for even better outcomes.

VanillaSoft’s features include the following:

  • Lead routing
  • Auto dialing
  • Call recording
  • VoIP
  • Logical-branch scripting
  • Appointment setting
  • Lead and sales tracking
  • E-mail and SMS marketing

This platform integrates with the following tools:

  • DocuSign
  • Salesforce sales cloud
  • Textdrip
  • Net
  • FluentStream
  • Landline Remover

You can ensure that your sales staff constantly focuses on the most promising leads using VanillaSoft’s lead routing and logical branch programming. Setting up appointments and using the platform’s email and SMS marketing services also make it simple to stay in contact with prospects and develop long-lasting connections.

6. Reply.io

Free trial: Yes

Pricing: From $60/user/month

G2 rating: 4.6 out of 5

Reply.io offers a full complement of tools for organizing and automating outreach initiatives. Your business can quickly simplify its sales operations, produce more leads, and complete more transactions with the help of its innovative features.

The platform’s user-friendly design and robust analytics make it simple for sales teams to monitor their performance and tweak their plans for the best results.

Reply.io offers the following features:

  • Prospect data sourcing
  • Email and phone validation
  • Multichannel sequences
  • Professional network automation
  • Cloud calls
  • Messengers and social media
  • Email templates
  • Reports and analytics
  • AI Email Assistant

Reply.io allows integrations with prevalent sales tools, including:

  • LeadBoxer
  • Microsoft Exchange
  • Hubspot
  • Zoho CRM
  • Leadworx
  • Slack
  • Social media platforms
  • And more

Reply.io is a potent tool for your sales team to optimize their workflow and boost productivity because of its extensive collection of features and integrations.

7. Klenty

Free trial: Yes

Pricing: From $50/user/month

G2 rating: 4.6 out of 5

Klenty is an advanced platform for sales interaction offering several capabilities to aid companies in streamlining their sales process. Klenty makes it simple to get in touch with prospects and build long-lasting connections with them, thanks to its effective automation capabilities.

Furthermore, Klenty’s user-friendly analytics dashboard and intuitive interface allow you can quickly see how your campaigns are doing and make adjustments as necessary.

Klenty offers the following features:

  • Email validation
  • Deliverability
  • Reports
  • Automation
  • Personalization

This platform also integrates with the following systems:

  • Microsoft Outline
  • Zapier
  • WhatsApp
  • Hippo Video
  • Slack
  • Calendly
  • SendGrid
  • And more

Klenty also has an automation feature that saves you time by sending out predetermined email sequences to leads based on their actions and engagement with your previous correspondence.

8. SalesLoft

Free trial: Yes

Pricing: Custom

G2 rating: 4.5 out of 5

SalesLoft enables your company to enhance its sales operations and increase income. Your sales force can effortlessly manage every sales cycle stage with SalesLoft, from prospecting to closing transactions.

The software’s user-friendly interface and effective automation capabilities expedite the sales process. Sales representatives can concentrate on what they do best — selling.

SalesLoft offers a range of features, including:

  • Business Process Automation
  • Archiving and Retention
  • Calendar management
  • Auto-dialer
  • Call list management
  • Call tagging
  • Call recording

SalesLoft integrates seamlessly with other sales and marketing tools, such as:

  • Salesbolt
  • MosterConnect
  • RocketReach
  • SalesHood
  • Scribe
  • AI
  • Workato
  • CReminders
  • And more

Due to the ease of access to all required tools on a single platform, these features and integrations enable a more prosperous and efficient sales process. Your sales teams can become more productive and save time using SalesLoft, resulting in better sales results.

9. HubSpot Sales Hub

Free trial: No, but it has a free basic plan

Pricing: From $45/month

G2 rating: 4.4 out of 5

HubSpot Sales Hub is a powerful sales interaction platform that offers a spectrum of features to assist organizations in managing their sales funnel. Sales Hub simplifies the sales process and frees sales professionals to concentrate on completing transactions.

One of Sales Hub’s main advantages is its ability to interface with other HubSpot products, including Marketing Hub and Service Hub, to provide a seamless customer experience across their customer journey.

This platform’s features include the following:

  • Sales automation
  • Conversation-intelligence
  • Email templates
  • Call tracking
  • Email tracking
  • Document management and tracking

HubSpot Sales Hub integrates well with various tools, such as:

  • Warmly
  • Zapier
  • Facebook
  • Gmail
  • Google Ads
  • 360NRS
  • MailChimp
  • And more

With these features and integrations, your company can increase productivity and streamline sales operations. Moreover, Sales Hub provides powerful reporting and analytics tools, allowing you to analyze your progress and make data-driven choices.

10. Outreach

Free trial: No

Pricing: Custom

G2 rating: 4.3 out of 5

Outreach automates and streamlines sales teams’ outreach initiatives. The platform equips your sales representatives to concentrate on cultivating connections with prospects and completing agreements rather than spending time on tedious manual activities courtesy of its sophisticated features and integrations.

Your teams can boost productivity, raise win rates, and promote revenue growth by utilizing the power of Outreach.

The platform offers a range of features, including:

  • Email sequencing
  • Call tracking
  • Sales forecasting
  • Pipeline management
  • Deal management and insights
  • Social selling
  • Analytics

Outreach integrates seamlessly with other sales tools, such as:

  • Salesforce
  • LinkedIn Sales Navigator
  • ZoomInfo
  • Hubspot
  • Snowflake
  • 6Sense
  • And more

Your sales teams can effectively manage leads, prospects, and customers with Outreach and interact with them at every sales cycle stage.

11. Salesforce Sales Cloud

Free trial: Yes

Pricing: From €25/user/month

G2 rating: 4.3 out of 5

Salesforce Sales Cloud is among one of the most effective sales engagement platforms. It offers various capabilities and features that assist your organization in streamlining its sales operations and enhancing overall efficiency.

Your team can manage their sales leads and customer data in one location using Salesforce Sales Cloud, making it simpler to access and analyze.

Salesforce Sales Cloud’s features include the following:

  • Contact and account management
  • Opportunity and pipeline management
  • Task and activity management
  • Campaign management
  • Lead management
  • Case management
  • Reporting
  • Dashboards
  • Forecasting

This robust platform integrates effortlessly with the following tools:

  • Zapier
  • Workato
  • io
  • Google Workspace
  • Jotform
  • Slack
  • Calendly
  • Hubspot
  • MailChimp
  • LinkedIn
  • And more

Moreover, the platform delivers sophisticated reporting and analytics capabilities that offer valuable insights into market trends, consumer behavior, and sales effectiveness. This function allows organizations to make judgments and take actions to increase revenue and boost customer happiness.

12. Nutshell

Free trial: No, but it has a free basic plan

Pricing: From $16/user/month

G2 rating: 4.2 out of 5

Nutshell is a direct and indirect sales engagement platform that blends the strength of automation with human interaction.

Sales teams can use it to accelerate transaction closures, boost productivity, and streamline operations.

The platform offers a range of features, including:

  • Contact and account management
  • Opportunity and pipeline management
  • Customer support portal
  • Task and activity management
  • Territory and quota management
  • Product and price list management
  • Customer contract management
  • Reporting and forecasting
  • Email marketing
  • Lead management

Nutshell also integrates with popular systems like:

  • HubSpot
  • Zendesk
  • Zapier
  • Unbounce
  • Trello
  • Social media platforms
  • Office 365
  • Slack
  • Quickbooks
  • And more

Your business can use Nutshell to consolidate and streamline its sales and customer management procedures. The platform’s easy-to-use user interface and customized dashboards make it simple for teams to cooperate and stay organized, resulting in improved income and growth potential.

Measuring the metrics that affect your bottom line.

Are you interested in custom reporting that is specific to your unique business needs? Powered by MarketingCloudFX, WebFX creates custom reports based on the metrics that matter most to your company.

  • Leads
  • Transactions
  • Calls
  • Revenue

Learn More

FAQs about sales engagement platforms

What are sales engagement platforms?

Sales engagement platforms are software applications that improve connections between sales staff and prospective clients. These systems enable salespeople to use their time better by providing features like pre-built emails, automatic follow-up processes, and call scheduling functions.

Do I need a sales engagement platform?

Depending on the size and objectives of your sales force, you may not require a sales engagement platform. You might not need a different platform if you have a small staff and few leads. But, a sales engagement platform can help you manage and prioritize your outreach efforts if you have a large team and a significant number of leads.

What can sales engagement platforms do for my business?

A sales engagement platform may assist you in streamlining your sales process, boosting productivity, and generating more income for your company. Moreover, these systems frequently include analytics and reporting capabilities that your team can use to monitor your team’s development and pinpoint areas needing improvement.

What kind of ROI can I expect from a sales engagement platform?

The ROI of a sales engagement platform might vary based on the platform you pick and how well you deploy it. Many companies report that using a sales interaction platform significantly improves their KPIs. For instance, some businesses have witnessed up to a 300% boost in production and a 50% decrease in the time of the sales cycle.

Marketing automation vs. sales engagement: What’s the difference?

Marketing automation primarily emphasizes automating marketing processes like lead generation and email campaigns. As opposed to this, sales engagement tools are intended to automate operations like prospecting, follow-ups, and scheduling. The main objective of a sales engagement platform is to assist sales teams in closing more transactions and generating income, even though there may be some feature overlap.

Time to Level Up Your Sales

Our long list of services helps you grow every aspect of your business with marketing strategies that are proven to increase bottom-line metrics like revenue and conversions.

In the past 5 years, we’ve managed more than 12.9 MILLION transactions across our client base.

Boost sales engagement with MarketingCloudFX + Nutshell

Simplify your company’s sales and marketing procedures and boost lead generation and conversion rates with the MarketingCloudFX-Nutshell integration.

MarketingCloudFX lets you keep tabs on your website’s users, analyze their actions, and send them tailored messages. Plus, your sales team can coordinate and communicate more effectively with all their leads, contacts, and deals in Nutshell CRM.

These resources work together to forge a powerful sales engagement platform that can assist companies in increasing sales and bottom-line results.

Contact us online or call 888-601-5359 to learn more about how our technologies can benefit your sales team and improve your overall sales performance.

 

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