Search engines hold the key to business success because most online experiences begin with a search query. When it comes to search results, 92.58% of all searches are made on the Google search engine—making it a gateway to success. It is also common knowledge that despite changes in Google’s algorithms, websites with intelligent Search Engine Optimization (SEO) strategies increase click rates by 437%. So, what is the trick to consistently showing up on the first page of Google, driving more traffic, and lighting up your sales pipeline? Here is a selection of the best SEO books to help you yield long-term brand equity.
Top SEO Books for Marketing Professionals
1. The Art of SEO: Mastering Search Engine Optimization
Written by: Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin
Goodreads Rating: 4.09/5
This is a 400-page testament of SEO truth written in lucid language. In fact, the book tackles head-on all the different aspects of SEO optimization and their intricate interplay, simplifying the technicalities of the continual evolution of web technology. “The Art of SEO” successfully remains relevant today as it has amassed thousands of online resources accompanying every chapter. Moreover, they help you remain on the cutting edge with advanced methods for driving user engagement, website traffic, and sales.
2. Search Engine Optimization All-in-One for Dummies
Written by: Bruce Clay
Goodreads Rating: 3.78/5
If you are looking for end-to-end, strictly organized, foundational SEO books on website building, “Search Engine Optimization for Dummies” should be your go-to starting point. Neatly divided into 10 mini-handbooks, Bruce Clay covers all the intricacies of SEO for websites—the function of search engines, the importance of keywords, search marketing, generating original content to boost website traffic, SEO-optimized web designs, backlinking, inbound marketing, analyzing website traffic, etc. Additionally, you can take down all the lessons you need to notch up your website in search engine results.
ALSO READ: How These 10 Local SEO Strategies Can Attract More Business
3. SEO Like I’m 5: The Ultimate Beginner’s Guide to Search Engine Optimization
Written by: Matthew Capala
Goodreads Rating: 3.56/5
More than packing keywords, product sales, and website success depends on promoting compelling content and establishing a consistent value-driven social media presence. This is why this book is an indispensable resource for budding marketers, solo entrepreneurs, and small business owners looking to scale up. Matthew Capala takes a workshop-style approach spiced with short pragmatic quotes that teach us the power of ingenuity over technology. It is an activity-oriented, goal-driven study about the creative challenges behind compelling website monetization techniques. The practical step-by-step instructions are supported by screenshots that help you build a future-proof and agile SEO strategy.
4. SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Written by: John Jantsch and Phil Singleton
Goodreads Rating: 4.06/5
A First Guide report suggests that there are close to two billion websites in the world. How do you beat the steep competition in an age of decreasing human attention span? How do you keep your social media presence alive while continually engaging with your target market? John Jantsch—author of “Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide”—and Phil Singleton answer every abstract question with a substantial step-by-step analysis of different SEO strategies and their applications. In fact, every business has different needs, and this book walks you through the essentials of integrating SEO with your online presence and organization goals.
5. SEO 2021 Learn Search Engine Optimization with Smart Internet Marketing Strategies: Learn SEO with Smart Internet Marketing Strategies
Written by: Adam Clarke
Goodreads Rating: 3.82/5
Even experienced digital marketers struggle to find the best-selling SEO strategies, especially for local businesses. This is one of the few SEO books that focus on the monopoly of Google in search engines and how it is constantly evolving its ranking strategies. In the most recent edition, they have highlighted three major changes that Google rolled out in its search algorithm—the Page Experience Update related to reducing intrusive ads and preference for HTTPS protocols; the December 2020 Core Update, which changed how search results are ranked; and the revised regulations for website/business owners in the aftermath of the COVID crisis. This book has become a much-needed practical guidebook to check on the various ranking methods daily.
While books are always the most trustworthy resources for theoretical knowledge to start with, online courses on SEO learning help enhance your practical training so that you ace your digital marketing portfolio right from the first day at your job. Inculcate and promote the best digital marketing practices and end-to-end optimization techniques with these latest online digital marketing courses by Emeritus.