What Is a Digital Marketing Agency? (And What Do They Do?)


What is a digital marketing agency? Your revenue-driving, time-saving hero. A digital marketing agency helps businesses reach, nurture, and convert users through online channels like search, paid, email, social, and more.

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Get answers to more questions about online marketing agencies, including “What does a digital marketing agency do?” below. Looking to get started with an Internet marketing company? Download our free guide on working with a digital marketing service provider!

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Working with a Digital Marketing Agency

So, you want to work with a digital marketing agency — how and why do you pick the right one?

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What is a digital marketing agency?

A digital marketing agency provides professional services to help businesses improve their visibility, reach, and revenue from online channels. Digital marketing companies work with clients on a one-time or ongoing basis and offer services for search, paid, email, social, and other digital channels.

What does a digital marketing agency do?

A digital marketing agency provides online marketing solutions to help businesses improve brand awareness, lead generation, and sales through online channels. A digital marketing agency’s solutions can include search engine optimization (SEO), web design, pay-per-click (PPC) advertising, and more.

What should a digital marketing company do?

A reputable digital marketing company should do the following for clients:

  1. Learn your goals, audience, and market
  2. Provide your business with a custom strategy or plan for achieving your goals
  3. Give your team regular updates on work completed, overall performance, and more
  4. Track your performance to provide accurate updates and goal tracking
  5. Help your business navigate market changes, digital marketing shifts, and more

Here are some examples of how a digital marketing agency can help:

  • Identify, create, and implement valuable marketing strategies: Digital marketing agencies work with clients to create and implement custom marketing strategies that best suit their business and provide the best return on investment (ROI)
  • Track campaign progress and provide comprehensive reports: Digital marketing agencies will track the progress and success of your marketing campaigns and provide you with comprehensive custom reports, so you always stay in the loop. 
  • Evaluate results: Digital marketing agencies will also evaluate the results of marketing strategies and campaigns to identify which strategies are driving the most revenue for your business. 
  • Generate leads and sales: Overall, the main goal of digital marketing agencies is to generate web traffic and leads and increase sales for your business through their innovative marketing strategies.
  • Maintain open communication: You can expect a digital marketing agency to stay in frequent contact with you while you are working together. They may provide regular reports and progress updates and discuss any new problem areas or new techniques.
  • Serve as an extension of your marketing team: You can also expect that a top digital marketing agency will act as an extension of your marketing team. They can help free up time and allow your team to focus on other marketing tasks. 

Why hire a digital marketing agency?

There are a few benefits with hiring a digital marketing agency, including the following:

1. Save time and money

Working with digital marketing agencies, especially full-service agencies like WebFX, can save you time and money in the long run. Many agencies allow you to bundle multiple services into one package, and can often offer discounts for doing so. 

You can also save time by working with one team to manage multiple campaigns and platforms instead of communicating with different agencies and teams. And digital marketing agencies can take a few projects off your hands, so you can spend more time focusing on your most important tasks. 

2. Identify revenue-driving strategies

Sometimes it can be tricky to track which marketing strategies are driving the most leads and sales for your business.

Digital marketing agencies can use state-of-the-art marketing tools and software to see exactly where your leads and sales are coming from, so you can focus your efforts on the strategies that are most effective. 

Some digital marketing agencies also offer access to their own marketing tools. Our clients at WebFX have access to the Open AI-powered software MarketingCloudFX, where they can monitor results across multiple campaigns, track the sources and phone calls, and much more. 

3. Streamline campaign management

By working with a digital marketing agency, you will have access to industry experts who can help you effectively manage your campaigns and develop strategies that will increase your revenue. 

And if you have multiple campaigns and platforms, an agency can help you manage each one. With team members specializing in various marketing roles, digital marketing agencies allow you to streamline your campaign management all in one place.

How do I hire a digital marketing agency?

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Get a quick overview of how to hire a digital marketing agency below:

  1. Research digital marketing services, from what they cost to what they should include
  2. Get stakeholder input on objectives, budgets, and agency expectations
  3. Ask for referrals from your professional network
  4. Read agency case studies, reviews, and testimonials
  5. Request a meeting with the top candidates and ask questions
  6. Get custom pricing and deliverables

Learn more about finding the best agency with our guide on how to hire a digital marketing agency!

FAQs about digital marketing companies

Learn more about digital marketing companies with these FAQs:

What is digital marketing?

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To understand how a digital marketing agency works, it’s best to first understand the basics of digital marketing. A simple explanation is that digital marketing is the marketing of products and services online. 

What does digital marketing include?

Digital marketing includes strategies like: 

Digital marketing uses online platforms and technology to effectively market your products and services on the Internet, so you can better reach and convert qualified leads. With digital marketing, you can also easily monitor customer behavior and engagement, so you can track the success of your campaigns and easily identify which strategies are driving results. 

If you want access to several marketing strategies and campaigns, a full-service digital marketing agency, like WebFX, is the way to go.

Unlock a digital marketing company’s benefits

You know a digital marketing agency’s definition, and now you’re ready to unlock their benefits.

Get a turnkey solution to online marketing with our full-service digital marketing agency, which creates custom, effective strategies for SEO, PPC, social media, email marketing, and more. Browse our digital marketing services now or contact us online today to learn more!

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