What Is AI Email Marketing? + Top Tools To Use


As artificial intelligence (AI) becomes increasingly useful for digital marketers, it’s important to stay on top of how AI tools can integrate with daily marketing activities, like email marketing. 

Email marketing is an essential part of any digital marketing strategy, and with AI email marketing tools, you can save time, effort, and money while meeting your email marketing goals.

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Keep reading to learn more about AI email marketing’s benefits and the tools you can use to optimize your email marketing strategy. 

Looking for more? Check out why WebFX is a leading email marketing agency by checking out our case studies or giving us a call at 888-601-5359 to learn more about how we can help you with your email marketing campaign.

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What is AI email marketing?

AI email marketing uses machine learning to help digital marketers optimize their campaigns, streamline repetitive tasks, and reach their audiences through timely messaging.

AI email marketing tools use data to help marketers identify what to send to who, and when to do so. Additionally, AI email marketing tools use automation to assist marketers in sending email replies, follow-ups, and other repetitive tasks in a more efficient manner.

How to use AI email marketing

If you’re not sure how to leverage AI with email marketing, have no fear. Marketers use AI email marketing tools for a variety of purposes, like:

  • Personalizing email messaging to specific audience segments or individuals based on collected email data
  • Generating email copy for different campaigns and audiences
  • Automating email drip campaigns after users complete a certain action
  • Organizing and managing email lists
  • Analyzing email data

Whatever you use it for, an AI email marketing tool can help you optimize your email marketing campaign and improve your overall strategy so it’s effective and efficient.

Benefits of AI email marketing tools

One of the key benefits of AI email marketing tools is the time and effort they can save you. Instead of manually writing and sending routine replies and follow-up emails that follow the same content outline, AI email marketing tools can automate those processes so you can focus your efforts on more tasks that convert.

Another benefit of AI email marketing tools is having the assistance of machine learning technology on hand. Most AI email marketing tools are powered by machine learning algorithms that use data to analyze campaign performance and make intelligent predictions This means you can make email marketing campaign decisions with confidence knowing you’ve got data on your side.

Want to learn more about how AI and machine learning can benefit your digital marketing strategy? Check out our blog post on the power of AI and machine learning in digital marketing below:

How AI Works in Digital Marketing

10 AI email marketing tools

With dozens of AI email marketing tools available, it may feel tricky to narrow down the right one for your business. That’s why we’ve gathered 10 of the top AI email marketing tools:

  1. ActiveCampaign
  2. Copy.ai
  3. Drift
  4. Jasper
  5. Mailchimp
  6. Omnisend
  7. Optimove
  8. Phrasee
  9. SendGrid
  10. Brevo (formerly Sendinblue)

Learn more about each of them below!

1. ActiveCampaign

Pricing: Starting at $49/month

ActiveCampaign give you control over what emails you send and when, while still offering game-changing AI and automation tools to make your email marketing campaigns a breeze. Create triggered, targeted emails that keep your audience connected and engaged, all with ActiveCampaign.

2. Copy.ai

Pricing: Free, or starting at $36/month

Copy.ai is a multi-functional AI tool that helps marketers with everything from email marketing to social media AI and blog posts. With Copy.ai’s email writer on your side, you can write high-converting email copy in just a few clicks, all without having to do any heavy lifting.

3. Drift

Pricing: Starting at $2,500/month

Drift’s Email Bots help you manage your email conversations from start to finish, engaging with the right leads at the right times. With Drift, you’ll have AI email assistant that’s always on deck to help you and your team manage your email marketing efforts in a way that’s scalable and stress-free.

4. Jasper

Pricing: Starting at $39/month

Jasper is another multi-faceted AI marketing tool that’s used by industry professionals for multiple tasks. 

Jasper’s AI assistant can help you generate email copy that matches your brand’s unique voice and even assist in creating an end-to-end marketing campaign. What’s more, Jasper’s AI assistant can read and write in over 30 different languages, so you can stay connected with your audience anywhere.

5. Mailchimp

Pricing: Free, or starting at $13/month

Those immersed in the world of email marketing are no doubt familiar with Mailchimp. Mailchimp is a popular choice for marketers looking to streamline and organize their email efforts while remaining in control of every aspect of their email marketing campaign. Mailchimp features content creation and automation tools to build AI email marketing campaigns from start to finish without headaches.

6. Omnisend

Pricing: Free, or starting at $16/month

Omnisend helps you improve your email marketing campaigns with AI-powered email tools like subject line generators and marketing automation to cut down on time-consuming manual tasks. Through Omnisend’s powerful tools and triggered email sequences, you can put sales on autopilot and form more meaningful connections with your prospects.

7. Optimove

Pricing: Plan prices available upon request

Optimove’s AI and machine learning-powered platform gives marketers every tool they need to create and deliver hyper-personalized emails to prospects and customers. Whether you want to create an email from scratch or get some help via customizable templates, Optimove can help you transform your campaign with conversion-driving emails.

8. Phrasee

Pricing: Starting at $500/month

Phrasee is all about helping marketers craft engaging marketing messages that encourage conversions. Whether you’re writing for social media or your email campaign, Phrasee’s generative AI can help you compose a message that speaks directly to your audience.

9. SendGrid

Pricing: Free, or starting at $19.95/month

SendGrid’s suite of email marketing tools includes the automation and AI features you’ve been searching for to create engaging email marketing campaigns that convert. From dynamic templates to email testing, your team can harness the power of SendGrid’s machine learning tools to expertly target audiences with email messaging that hits the mark.

10. Brevo (formerly Sendinblue)

Pricing: Free, or starting at $25/month

Formerly known as Sendinblue, Brevo is an email marketing platform dedicated to helping marketers grow meaningful relationships with their prospects. Through intuitive and personalized email marketing campaigns, marketers can reach the right audiences at the right times.

Complete with automation tools to keep your workflow running smoothly, Brevo can get you well on your way to running an effective and successful AI email marketing campaign.

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Integrate AI with your next email marketing campaign today

Even with AI email marketing platforms like ActiveCampaign and Drift, the prospect of integrating AI into your email marketing efforts can feel a bit overwhelming.

At WebFX, we get it! That’s why we offer AI and GPT integration services so you’ve got an experienced digital marketer helping you navigate the twists and turns of developing AI and machine learning tools. 

Check out how WebFX can help you integrate AI with your marketing campaign today by contacting us online or giving us a call at 888-601-5359 to learn more.

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