YouTube launching New and Returning Viewers by Format report

YouTube is launching a new analytics report to show your new and returning viewers by format type.

What it looks like. You will find it on the Content > All tab in YouTube analytics. You’ll initially see data based on the past 28 days by Shorts, Videos and Live. You can click on See More to dig deeper in to your channel’s viewer data.

Why we care. Having more data about your audience could help you understand whether you’re creating the right types of videos to attract new viewers, as well as a loyal audience – and could potentially uncover opportunities where you can further grow your YouTube channel.

The video announcement. You can watch it on YouTube:

Dig deeper. YouTube SEO: How to find the best traffic-generating keywords

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About the author

Danny Goodwin has been Managing Editor of Search Engine Land & Search Marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. In addition to reporting on the latest search marketing news, he manages Search Engine Land’s SME (Subject Matter Expert) program. He also helps program U.S. SMX events.

Goodwin has been editing and writing about the latest developments and trends in search and digital marketing since 2007. He previously was Executive Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many major search conferences and virtual events, and has been sourced for his expertise by a wide range of publications and podcasts.

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